How to transform a shop in a market galley for a day.
POP UP is a new way to increase sales and of thinking about how a brand communicates with the audience.
We leave in a society where people see about 3000 messages every day, consumers are learning to tune them out. Of the 3000, a person will remember — by the end of the day — an average of four. Sometimes the best way to understand something is to understand what it is not.
What generally attracts my clients are style and impulse, but also knowledge. In fact, I organize POP UP events in my stores including “Artists’ Saturdays.”
At these occasions the designers behind the brands I offer often show to clients designs, studies and patterns of the pieces I sell. During the pop up day the designers can explain directly to the final costumer how much work there is behind a garment!
I hosted @qollezione @indetail @filufilu @filotimo and many others. As a sale associate of Zoe Boutique I worked for a Double J pop up in Costa smeralda, and It was a big success!
YEAR: 2015 - today
MATERIAL: clothes, accessories, bjoux, tableware, pottery
TECHNIQUE: POP UP for a day
BUY IT : Negozio Sbagliato, IT